Remember when I said the Alliance for Automobile Manufacturers had cancelled their radio ad campaign against the proposed increase in fuel economy standards? Yeah, turns out that’s back on – in addiction to a competing ad trumpeting the benefits of pushing fuel economy standards to 60 mpg!
According to an article published by the Detroit Free Press entitled “Fuel Economy Standards Battle Heats Up on Airwaves,”Â Aaron Kessler writes that things are getting pretty contentuous between the two opposing sides:
The ad war over fuel economy standards ratcheted up again today, as both sides of the debate are increasingly turning to the airwaves to make their case and put pressure on Washington decision-makers.
Go60MPG, a coalition of environmental groups supporting a fleet average of 60 miles per gallon by 2025, is launching radio ads today on Washington-area stations touting the benefits of a high fuel economy standard.
The consumer-targeted ad will feature a voice saying: “What if there was a way to create tens of thousands of new jobs, keep billions of dollars in the U.S. economy that now go overseas, and also make it possible for you to pay less at the gas pump?”
It goes on to state that “experts say 60 m.p.g. would mean 700,000 new jobs in the USA,” and that “best of all for consumers, 60 m.p.g. would mean $650 billion in savings at the gas pump.”
He goes on to say:
The automakers’ ad campaign through the Alliance for Automobile Manufacturers was nearly canceled after opposition from General Motors, Chrysler and Toyota. But a second vote Thursday among all of the Alliance members meant the ads would continue through this week, and possibly longer. They claim a 56 m.p.g. target would cost jobs and limit consumer choices.
Personally, I think this whole thing is stupid and just goes to show how much corporations and their deep pockets influence our political system. That being said, this isn’t the Huffington Post, so I’ll just talk about fuel economy.
As I’ve stated before, I think the government needs to attack our fuel consumption from two sides:
- Increase fuel economy standards: we’re technologically advanced enough to get better fuel economy out of most vehicles. Just get it done.
- Increase the fuel tax: I truly believe this is the only way they will ever be able to get people to substantially alter their driving habits
Increasing the fuel economy standards helps to offset the pain at the pump brought about by the higher fuel costs, although probably not enough to make it a net gain/loss $0.
That being said, it’s time to crap or get off the pot. JUST DO SOMETHING!
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