Fuel Efficient Vehicles Dominate Super Bowl Ads. Just Kidding.

If you’re trying to pitch a new product or put a re-brand your corporation (e.g. from a eco-disaster to one of a more environmental leader), there’s likely no better forum than in a Super Bowl ad. With hundreds of millions of people watching around the world, it’s near impossible to not get your point across.

Unfortunately, it looks like the world’s major car manufacturers missed that memo.

Out of the 64 commercials shown during the Super Bowl, nine were dedicated to cars, trucks and/or SUVs. Of those nine commercials, exactly one was dedicated to a fuel efficient, hybrid or alternative fuel vehicle. And, oddly enough, that one commercial was for General Motor’s Yukon hybrid. Click here to see the ad.

(In GM’s defense, during the pre-game there were several commercials for their Fuel Cell prototype vehicles. Unfortunately, pre-game commercials don’t count.)

Now, I suppose for $2.7 million a pop, these car manufacturers are probably going to try and push vehicles that are already available for public consumption and not focus so much on products that have yet to hit the streets.

That being said, for companies like Ford and Chrysler, each of whom is desperately (and ineffectively) trying to keep from losing market share, this Super Bowl would have been a great opportunity to show that they are at least working on more fuel efficient vehicles.

Considering gas mileage is now the number one factor in determining which car to purchase, Ford and Chrysler likely would have increased interest in their vehicles and foot traffic in their dealerships had they simply shown an add saying, “we know what you want and we’re working as quickly as we can to get it to you.”

Instead, Ford decided to shill it’s F-150 and Chrysler (who seems to be facing significant financial issues) decided to do nothing.

Until these companies get it right and really start pushing to give the people the fuel efficient vehicles they want, Ford and Chrysler are going to continue to lose people to Toyotas, Hondas and, apparently, the GMs of the world.


  1. A little while back i wrote a guide on tips for how to improve fuel economy. Not sure if this would be any help for the visitors of this blog but here it is…


    Hope you dont mind me posting this. Thanks.

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