Is it Worth it for an Automaker to Go Green?

It’s estimated that the world accommodates over a billion passenger cars. Their emissions play a part in global warming and the extreme weather conditions that result. One study showed that vehicle emissions accounted for as much as 90 percent of the air pollution in built-up areas. Per the World Health Organization, two million people meet their end prematurely each year because of air pollution.

The emissions emanating from autos must decrease, and the public becomes more conscious of this by the day. Purchasing a greener car will not only salve your conscience but also save your hard-earned money by lessening the amount of fuel you burn. Honda and Toyota certainly think that car manufacturer should be environmentally-friendly.

Honda is making its engines more efficient and its exhausts cleaner, in addition to reducing the impact of its plants upon the environment. A study by the Union of Concerned Scientists (UCS) found Honda to be the  most environmentally friendly carmaker. You can see Honda prices on Carsales.

Tied with Honda for second places in the UCS study was Hyundai. The company installed the largest extent of solar panels in South Korea at its plant in Asan. Another 40,000 photovoltaic modules are planned. Hyundai’s Sonata Hybrid was named as the Environmentally Friendly Car of Choice by the U.S. government. The CO2 emissions of the Imax fell. You can find Hyundai Imax prices on carsales.

The emissions of the Hyundai Imax have improved

The emissions of the Hyundai Imax have improved

Why might Honda and Toyota have gone green?

Satisfying the increasing customer demand for greener cars would be of great benefit for an automaker as the social responsibility thus demonstrated will negate the demonization of companies that has taken place over the last few years.  There are manufacturers who have drastically bettered their public image by making products that are more socially-responsible. When a market is as advertising-intensive as that of cars, this differentiation is crucial.

A survey of over a thousand U.S. citizens undertaken by Good Must Grow revealed that 60 percent of respondents believed it was important to use socially responsible companies. At the same time, the number that intended to make more charitable donations decreased – there appears to be an inverse relationship between responsible purchasing and charitable giving.

Another U.S. survey found 67.9 percent of people to believe that automakers were “not very” or “not at all” socially responsible, with 48.1 percent saying this consideration was “quite” or “very” important when they chose a car, so increased perception of a car company as socially-responsible certainly provides useful differentiation. One more survey, this time by Ford in 2012, showed 35 percent of Europeans to be prepared to fork out more for an auto that was greener, when 71 percent were reducing their outgoings. A survey by a market research company that was worldwide in scope and encompassed 13,500 people found 59 percent of people wishing to own a greener car. 57 percent wished to make their lifestyle greener.

One of the greatest determinants of how socially-responsible a company is perceived to be is its environmental impact. People don’t bestow such a perception lightly – they confirm the decision through reading the information supplied with products and following the news. Although few people will abandon their iPhone on account its manufacturers’  unpleasant labor practices, the social responsibility associated with a company is important. And Apple has declared that the companies it employs will improve.

Companies will be penalized by advertising regulators if they falsely claim to be socially responsible, as occurred in the United Kingdom with the Renault Twingo, which was depicted with leaves blowing from its tailpipe despite its emissions ranking near the bottom for a car of that magnitude. When the U.S. government rescued General Motors, it dictated that the company must become greener. Children imbibe the green agenda in the classroom, and the ensuing pester power works for the environment.

While companies exist to make a profit, evidently, it would be beneficial to be environmentally friendly while they’re at it.

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