Back in March of this year, the Tata Nano — dubbed “The People’s Car” due to it’s affordability — was unveiled in India, causing quite a stir around the globe. During the booking period, which ran from April 9 through April 25, nearly a quarter million were sold, with actual delivery beginning in July.
While the basic model of the Nano is relatively stripped down, the car has been widely hailed as revolutionary due to it’s most important feature: it’s $2,500 price tag. This price makes the Nano the cheapest/least expensive production car in the world.
Considering the tough economic times many of us our facing, coupled with the general woes of the U.S. auto industry, the idea of a small, fuel efficient and very cheap vehicle is certainly very appealing to the American consumer. That being said, would these factors be enough to make it worth it to Tata to sell the Nano in the United States?